Social media is a powerful tool to engage with consumers online. Specifically, marketers should take advantage of social media during peak times, such as sporting events or ceremonies. Social platforms such as Facebook and Instagram have the ability to provide valuable statistics to marketers so brands can engage more effectively with consumers online. Facebook provided information and advice during the the Oscars, the Super Bowl, and Valentine's Day. In 2016, conversations grew by 40% during March Madness. Therefore, if you are intending to reach sports fans, March Madness is key opportunity on Facebook and even Instagram. According to statistics, more than 650 million people like a sports-related Facebook page, while about 165 million follow an Instagram account that displays sports information and posts. March Madness spurs online and mobile conversations. As brands plan for the 2017 year, they should consider the following:
Worldwide, basketball is ranked as the second sport talked about on Facebook and Instagram. During the month of March, sports-related brands need to take advantage of these platforms in order to place themselves in the minds of their target audience. As an avid basketball fan, I am watching the game at any opportunity possible, whether that be in person, online, through the TV, or on social media. Brands can position themselves online for consumers to see during this peak period, to boost their potential and influence on sports fans everywhere, both men and women. Even outside of sports fans or men fans, women are also an easy target for marketers. Many engaged online throughout the tournament. Brands have an opportunity to engage with consumers when social media is magnified, sporting events, ceremonies, and award shows in order to take themselves to another level.
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