The music industry has changed dramatically due to the presence of social media. Social media has removed many barriers of communication from the musicians to the fans. Now, musicians can share their songs via social media to reach millions, or even billions, of fans. Recently, Donald Glover, also known as Childish Gambino, gave an acceptance speech at the Golden Globes. In his speech, Glover gave a shout-out to the rap group Migos for "making Bad and Boujee", claiming that "it was the best song ever". Moreover, Gambino called the group the Beatles of the current generation, sparking interests worldwide online. Now, there is even a petition to replace Lady Gaga with Migos during the halftime of Super Bowl 51!
Migos' song, Bad and Boujee, needed no help in boosting awareness or recognition. Before the speech, Bad and Boujee held the billboard's number one song spot for weeks, via views on Youtube, Spotify, and iTunes. The speech alone created an additonal increase of 243% Spotty streams. The video of Glover's acceptance speech went viral on social media and allowed the song's ratings to increase even further. Social media has revolutionized and serve as a catalyst for the music industry. With the internet, artists have more control over their music. Current, popular artists can reach a broader audience, whereas upcoming and aspiring artists can become more known by sharing their music via social media.
Very creative comparing the Migos to the Beatles.
ReplyDeleteYou're completely correct saying that social media has revolutionized the music industry. Practically everyone has the ability to listen to whatever they want because of the internet and social media.
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